She runs continuously, captures real user reasoning in the moment, reducing uncertainty by narrowing the problem space, so teams stop guessing and know where to focus next.
Widget Ava appears only after real web signals, such as:
Form submissions
or checkout attempts
Repeated edits
corrections, back-and-forth
Long page dwell
or hesitation
Exit or abandonment
without action
Unlike surveys or interviews, Widget Ava runs continuously without needing to be scheduled, launched, or managed.
Every interaction starts with a fast, five-step flow:
Contextual opening
Neutral reflection
Single friction probe
Directional categorisation
Close or qualify
Hi, I'm Ava. I help teams learn what's confusing or getting in the way. You were looking at our collagen products. What made you leave?
I couldn't figure out which one I actually need
Got it. So you couldn't see a clear reason to pick one over the others. What's the one thing that would've made this an easy choice?
Just tell me which one is best for anti-aging. They all say the same thing about skin health
That makes sense. So you needed clearer guidance on which product matches your specific goal. What are you planning to do now?
I'm just going to order from [competitor]. They only have two options and one says "for beginners"
So you'd rather buy from somewhere with fewer choices and clearer guidance, even if the product might not be exactly what you need?
Yeah honestly I just want someone to tell me which one to buy
Real conversation
Most conversations end here.
Clean, quick, and out of the way.
The goal is not to find "the answer." It's to surface the themes shaping the user's next decision and rule out the rest.
If the Short Flow produces a clear, meaningful signal, Ava may offer to go deeper. In setting up Widget Ava you can choose her Long Flow investigation to cover:
Motivation, trade-offs, decision logic
Clarity, trust, differentiation over time
Depth is rare, opt-in, and tightly structured.
Real user struggles, categorised and backed by verbatim evidence.
Structured conversations, not messy transcripts or AI guesswork.
Instead of debating competing theories, Widget Ava surfaces the factors actually influencing user decisions.
Track confidence and trust shifts before they show up in metrics.
When something truly matters, Ava invites proper investigation.
An ever evolving assessment of what real users think about your brand.
The questions teams usually argue about:
Why did they not complete this?
Why does this page feel confusing?
Why are users hesitating at this point?
Why are we losing trust, even though metrics look fine?
Which of our assumptions is actually wrong?
Widget Ava shows you where to look, not what to think.
Marketing, growth, and CRO teams
UX and CX teams
Customer research and insights teams
Agencies running continuous optimisation programs
If you care about why, not just what, this fits.